Svalbard from CRED: a new credit experience that works for the creditworthy

Credit-savvy members can now: 

• Actively manage and intentionally improve their credit score 
• Effortlessly manage multiple cards 
• Leverage, rather than liquidate mutual funds for cashflow 

February 25, 2025: CRED, the most rewarding fintech platform for the creditworthy, today announced Svalbard (pronounced sval-baad), a suite of new experiences that make credit work or members, rather than the other way around. with the aim of making responsible credit behaviour effortless, CRED is transforming credit into a source of confidence. 

Reimagining the credit score 

• Foresight enables informed decision-making. an advanced predictive analytics tool powered by machine learning, it analyzes personal credit patterns to  forecast how specific financial decisions- from taking loans to missing payments- will impact individual credit scores. 
• Compass is a sophisticated goal-setting system. it creates personalized  roadmaps to achieve target credit scores, analyzing credit patterns to identify  high-impact actions and providing time-based predictions for achievement.
• Aurora transforms credit scores from static numbers into living financial  narratives through an innovative custom typeface and halo-a dynamic ring of  light that celebrates progress and provides gentle guidance during setbacks.
• Key factors is a clear report card of credit health, including payment history,  credit usage, and account longevity, with intuitive color-coding and actionable  insights that demystify credit scoring. 

Mission control for credit cards 

CRED's new credit card management experience brings unprecedented control and clarity: 

• Unified dashboard consolidates scattered statements into a single, clear view of  total dues across cards, with intelligent mapping of future EMI obligations to prevent surprise commitments.
• Real-time monitoring system tracks credit utilization and creates a holistic view of spending patterns across all cards, processing over 10 million unbilled transactions daily with 92% categorization accuracy.
• CRED protect-powered anomaly detection prevents costly mistakes by scanning every transaction, statement, and term change for hidden charges and unusual patterns.
• Live versions of over 400 cards that transform static plastic into interactive  financial tools, providing real-time contextual information and instant alerts for enhanced control.
• Gesture-based interface that makes managing multiple cards effortless-from quick-action swipes to information-rich long presses-ensuring the same minimal effort no matter how many cards.

Instant liquidity without liquidation 

While 97% of credit card holders have emis/loans and 63% hold mutual funds, only 1.5% of India's 33 lakh crore retail mutual fund AUM is pledged for secured credit. CRED Cash+ makes this accessible to the creditworthy through: 

• Fully digital credit lines against mutual fund investments at rates starting from 8.99%, accessible with a few taps and funds credited instantly 
• Automatic bundling to optimize for the lowest risk of liquidation with advanced models that assess mutual fund volatility patterns. 

Kunal Shah, founder, CRED, said "with Svalbard, we're transforming credit into a force for financial progress. in a country where most find debt stressful, we're recognizing and rewarding responsible behavior, turning credit from a source of anxiety into a growth accelerant." 

With access to credit on better terms, 54% of creditworthy Indians would invest more, and 38% would start businesses. these contributors are held back by fear: not knowing what they should do, the complexity of management, and anxiety around mistakes in fact, the idea of credit is a source of stress for 79%. 

CRED's new experiences address this by turning responsibility into opportunity,  transforming credit anxiety into confidence through clear visibility, thoughtful design, and premium credit offerings.