CRED Yosemite: new experiences for life beyond wealth

• Sovereign: an invite-only society for India’s elite
• CRED IndusInd Bank Rupay credit card - lifestyle accessory for online shoppers
• New features to track and compound asset portfolio 

CRED, the most rewarding fintech platform for the creditworthy, has released Yosemite (yoh·seh·muh·tee), comprising new offerings that unlocks privileged experiences for India’s most affluent. 

These include: the CRED IndusInd Bank Rupay credit card for  sophisticated online shoppers; a new redemption experience with a bespoke travel offering; advanced asset tracking with long-term investment options, and Sovereign, an invite-only society.

Kunal Shah, founder, CRED, said: “Wealth creation is not the endgame, it’s the foundation for a life of purpose. Beyond abundance, India’s most affluent seek influence, access, and experiences. Yosemite is the next chapter in CRED’s mission of enabling progress for the creditworthy, manifesting in products that advance their highest ideals."   

Abundance, now in control: Yosemite includes a major update to CRED Money, which over 18 lakh members use to track and manage their bank accounts. Members can now bring their entire portfolio into a single real-time view, across mutual funds, stocks, NPS, and bank balances. It turns fragmented dashboards into a source of truth, bridging market news with members’ actual holdings.

Those who can see their true net worth are better placed to make informed decisions; within a year of onboarding to CRED Money, members invest 6–14% more. To complement this, CRED is introducing two new ways to deploy surplus capital:

A portfolio of FDs: curated fixed deposit options from credible institutions, filterable by returns, liquidity, and terms. Members can book and manage a portfolio of FDs directly on CRED, avoiding penalty-laden breaks and optimizing compounding. Starting with five banks and two NBFCs, members can invest up to ₹20 lakh per institution.

Gold investments, without the anxiety: 24-karat gold at live market rates, insured and securely vaulted on their behalf, and instantly liquid. Members can take physical delivery of coins within 48 hours or convert holdings into jewellery at reputable jewellers like Tanishq.

CRED IndusInd Bank Rupay credit card: lifestyle accessory for digital natives: CRED has launched a new credit card program that rewards all e-commerce, offline merchants and UPI transactions, redeemable instantly across the CRED ecosystem. The first card in the program is the CRED IndusInd Bank Rupay credit Card. This is aimed at discerning online shoppers, with instant, 1:1 redemption on 500+ CRED pay merchants, thousands of products on CRED store, and a new travel product on CRED built exclusively for card-holders. 

Global influence with Sovereign: Sovereign is for CRED’s most distinguished members, offering exceptional privileges to a select few: early-stage investment access with India’s top investors, curated art and collectibles; cultural influence, and white-glove travel including civilian spaceflight. Every Sovereign will receive an 18-karat gold-faced credit card, in partnership with IndusInd Bank, custom-made for them upon acceptance. The card is powered by Rupay EKAA.